DC has an advantage against Marvel with these three easy steps

Remember when the "Avengers" sequel, "Star Wars VII" and the Superman vs. Batman movie planned to implode the box office upon itself in the summer of 2015? Well, that plot is foiled.
 
The supposedly epic summer of 2015 is starting to sizzle down. First, "Star Wars VII" moved its release date to December 2015. Now, the Superman vs. Batman movie is slated for release in 2016.
Which possibly means that 2015 shall belong to Marvel once again, with its releases of "Avengers: Age of Ultron" and "Ant Man."
 
But for the Superman vs. Batman flick, perhaps the decision to extend the release date is in the film's best interest.
 
For one thing, it gives the filmmakers more time to cultivate and perfect their craft. Let's say it as it is: the Superman vs. Batman movie feels like a desperate attempt to match up to Marvel's power-packing franchise. Marvel was first. Marvel holds the crown with organization and (general) continuity unparalleled by any other cinematic universe. Marvel is established, and no one can change that. If DC really wants to be successful, they can't just rely on characters and original ideas. 

They will have to produce better movies--movies with more depth, aesthetic beauty and stylistic action than Marvel. Hopefully, they use this time wisely.
 
Second, taking the "Man of Steel" sequel away from the Avengers sequel just saves DC from the impending Marvel/DC cinematic universe war you just know fans will instigate (one that's worse than the already existent war). DC will do well in releasing a movie when Marvel has a weak spot.
That is, unless Marvel decides to make some type of shocking announcement at the next Comic Con.
 
So here's what DC needs to do:
1. Find out what Marvel doesn't have and do it. Once again, the answer is in the depth of story and aesthetics. Let the story hit home. Liven up the cinematography. Give us a piece of art. A DC film has been nominated for an Oscar before.
2. Hit us emotionally, but don't rob us from a fun movie either. The problem with "Man of Steel" was its overdramatic, proverbial "dark and gritty" tone. Make it legitimately funny but not silly.
3. Stay true to the characters' comic book essence. DC faces this problem with an already established "dark and gritty" Superman from the first "Man of Steel" movie who may-or-may-not-have broken one of his vows. But all hope is not lost for the sequel. The writers will have to work that one out.
 
Best wishes to you, DC. As for Marvel, about this character Loki...